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iPHONE 18 PRO

Pro further.

iPhone Duo

Hello, hello.

Pre-order starting 5:00 a.m. PT on 10.16

Available starting 10.23

The most accurate heart rate sensing in a wearable

A battery you cant outrun

Mac mini

Now with M6 and M5 Pro

MacBook Air

Now supercharged by M5.

iPad air

Now supercharged by M5.

Love it.Least it.Upgrade it.

Get up to 3% Daily Cash back with every purchase

Endless entertainment

  1. Based on data from an Apple-conducted study of heart rate accuracy, during July and August 2026, utilizing commercially available best-selling wearables available as of June 2026. For more information, visit apple.com/HRAccuracy.
  2. Apple Upgrade is a device leasing program available in the U.S. (excluding U.S. territories). Leases are provided by Klarna: subject to eligibility and credit approval, including final approval at checkout. To be eligible, you must be a U.S. resident, at least 18 years old (or the legal age in your state), have an accepted credit or debit card, and have an Apple Account. Additional eligibility criteria apply. Device must be in good condition upon return; damage fees may apply. For iPhone only: In order to lease an iPhone, you must select an eligible carrier (but you cannot use a prepaid carrier plan). Upgrades require entering into a new lease and are subject to eligibility and credit approval. Apple Upgrade is not available on refurbished devices or online at the following special stores: Apple Employee Purchase Plan; participating corporate Employee Purchase Programs; Apple at Work for small businesses or enterprises; Government, Education, or Veterans and Military Purchase Programs.
  • To access and use all Apple Card features and products available only to Apple Card users, you must add Apple Card to Wallet on an iPhone or iPad that supports and has the latest version of iOS or iPadOS. Apple Card is subject to credit approval, available only for qualifying applicants in the United States, and issued by Goldman Sachs Bank USA, Salt Lake City Branch.

    Apple Payments Services LLC, a subsidiary of Apple Inc., is a service provider of Goldman Sachs Bank USA for Apple Card and Savings accounts. Neither Apple Inc. nor Apple Payments Services LLC is a bank.

    All communications from Apple and Goldman Sachs Bank USA about Apple Card (including transactional and marketing communications) and customer service support are available in English. Certain communications about Apple Card can be viewed in another language depending on your device language settings. If you reside in the U.S. Virgin Islands, American Samoa, Guam, Northern Mariana Islands, or U.S. Minor Outlying Islands, please call Goldman Sachs at 877-255-5923 with questions about Apple Card.

  • Learn more about how Apple Card applications are evaluated at support.apple.com/kb/HT209218.
  • A subscription is required for Apple Arcade, Apple Fitness+, Apple Music, and Apple TV.
  • Features are subject to change. Some features, applications, and services may not be available in all regions or all languages.
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